Discover. Believe. Succeed.
Tradeshows are often the lifeblood of industry-specific marketing, and I’ve had the chance to take the lead on the Roche AADE trade booth for several years. Designed to draw in the diabetes educators in attendance, the booth emphasizes how Roche’s Accu-Chek blood glucose monitors and an active lifestyle can go hand-in-hand in helping diabetics manage their condition. From creating the graphic and video content, to choosing carpeting and lighting, projects like this let me wear a lot of hats.