It starts with you.
Indy Connect is a regional transportation initiative bringing together the Indianapolis Metropolitan Planning Organization (MPO), Central Indiana Regional Transportation Authority (CIRTA), and IndyGo. With a timeframe of just over two months from conception to launch, we delivered a fully-formed campaign consisting of a 5-minute presentation video, radio, TV, website, bus cards, and print collateral – all with the mission of driving the public to IndyConnect.org to learn more about about this unprecedented collaboration, and to provide input that would help shape the future of regional transportation. This project had a lot of moving parts, but even with multiple stakeholders and a relatively short turnaround time, we were able to deliver a clean, effective campaign that proved successful for the Indy Connect initiative. The campaign was even awarded a Gold Addy and recognized as Best of Show for its clear messaging and ambitious scope.