Hoosier Lottery

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With the “Where The Money Goes” campaign, the Hoosier Lottery wanted to step away from their usual game promotions to educate the public on how Lottery proceeds help fund the pensions of Indiana’s bravest men and women. Through a series of print ads and an online video, we introduced the audience to just a few of the many retired firefighters who have personally benefitted from these contributions since the Hoosier Lottery first began.

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