Hoosier Lottery

The Walking Dead

Get them before they get you

Leveraging one of television’s most popular shows, the Hoosier Lottery’s Walking Dead branded scratch off game added some fear to the usual fun. What’s really scary though, is trying to capture the look and feel of one of TV’s biggest dramas for a fraction of the cost. But through the smart use of elements such as set design, music, lighting, and camerawork (not to mention the requisite zombie makeup), we were able to do just that.

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