The People Have Spoken :30 TV

In a financial landscape dominated by megabanks, banking institutions keep feeling more and more institutional. So, in this campaign for FORUM Credit Union, we wanted to emphasize what sets them apart — namely, the fact that FORUM is still both local and loyal. As a credit union – and not just another big bank – they still have real interest in their members and in helping them achieve their dreams. We wanted to illustrate that FORUM lives this promise, not only by offering genuinely helpful products and services, but by always encouraging their members to speak up for what they want. Because at FORUM, their members will always be heard.

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