Hoosier Lottery

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With Fast Play, the Hoosier Lottery introduced a completely new type of gameplay experience to the market. Through a mix of television, outdoor, online, and in-store messaging, we were able to reach both existing and prospective players to build curiosity and excitement. The TV spot stays true to the Hoosier Lottery’s emphasis on fun by comparing the thrill of winning a Fast Play game for the first time to other relatable “firsts” that most of us can probably remember (while also highlighting some questionable past fashion choices a lot of us would rather forget).

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