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Anyone who has worked in advertising knows that branding your own shop is one of the most difficult assignments you can take on. With over a hundred years of history, the rebranding of Caldwell VanRiper into the more streamlined CVR was a chance to honor what had come before while showing the world we were an agency committed to what comes next. When done smartly, new branding can bring new life, and our peers in the industry rewarded our hard work with a Gold Addy.

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