In my 15+ years in advertising, I’ve earned the sort of experience that only comes through a lot of late nights brainstorming big ideas—and the long days of figuring out how to best pull them off. I’ve also gained the kind of veteran perspective that only comes from sharing in the excitement of big wins, the disappointment of big losses, and the resolve to do it all again. But what I’m most proud of—more than the pieces in my book, the awards on my shelf, or the title on my business card— is that over all of this time, I’ve managed to keep my passion for the work. For me, the biggest reward is still seeing a great concept brought to life, and the satisfaction of knowing that I played a part.
In this business, there is no finish line. There’s always an opportunity to improve on what you know (better storytelling, cleaner design, smarter strategy), and the chance to learn something new (photography, web design, video production, interior design). I’ve thrown myself headfirst into all of these things and more. Because if I don’t push myself to keep getting better, how can I ask others to do the same? In my opinion, the second a creative director stops doing this—stops being hungry enough to learn more, do more, and do better—that’s when you know it’s time for them to step aside. And while fragmented audiences and the increasing avenues to reach them have made advertising and branding more complex and nuanced than ever before, what drives me today is still the same simple thing that has driven me since day one: The opportunity to do good work, and surround myself with good people.